The Strategic Planning Process
Your company’s competitive advantage starts with a solid strategic planning process and implementation plan.
The strategic planning process is important in today’s super competitive environment. Here are some powerful benefits of a solid strategic plan:
- provides your business with focus and direction, by highlighting your best opportunities as well as things that should be abandoned
- identifies your main competitive advantage and the attributes to support it
- improves the effectiveness of your communication message to customers and partners
- serves as foundation for all your marketing communication campaigns
- increases your profits and creates consumer preference for your brand(s)
Marketing Strategy Resources
Below are some articles that will make your strategic planning process easier:
Strategic Planning Process: How to Write a Marketing Plan
Developing an Effective Marketing Strategy
Strategic Planning Process: Understanding Marketing Objectives, Strategy and Tactics
How to Perform an Effective SWOT Analysis
6 Ways to Set Your Marketing Budget
Why Marketing Strategy is Important To Any Business
How to Have Your Strategy Approved By Senior Executives