The Strategic Planning Process

Your company’s competitive advantage starts with a solid strategic planning process and implementation plan.

The strategic planning process is important in today’s super competitive environment.  Here are some powerful benefits of a solid strategic plan:

  • provides your business with focus and direction, by highlighting your best opportunities as well as things that should be abandoned
  • identifies your main competitive advantage and the attributes to support it
  • improves the effectiveness of your communication message to customers and partners
  • serves as foundation for all your marketing communication campaigns
  • increases your profits and creates consumer preference for your brand(s)

Marketing Strategy Resources

Below are some articles that will make your strategic planning process easier:

Strategic Planning Process: How to Write a Marketing Plan

Developing an Effective Marketing Strategy

Strategic Planning Process: Understanding Marketing Objectives, Strategy and Tactics

How to Perform an Effective SWOT Analysis

6 Ways to Set Your Marketing Budget

Why Marketing Strategy is Important To Any Business

How to Have Your Strategy Approved By Senior Executives


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