“Brand Positioning 1 on 1” Workshop
The Complete Guide To Crafting a Unique and Compelling Brand Message
Do you have a hard time explaining why consumers should choose your brand over competition?
Do you sell on “features and benefits” exclusively?
Do you spend your communication budget exclusively on sales promotions?
If you answered “yes” to the questions above this brand positioning workshop is for you.
You will leave this live online webinar with a practical guide on how to craft a unique brand message that creates an emotional connection with the consumer.
Live Event Limited to 5 Participants
The number of participants is limited to 5 in order to encourage interaction and creative exchange of ideas. Each participant will have the opportunity to discuss the challenges he/she are facing with making brands relevant to consumers, and also learn from other participants’ personal experiences.
What You’ll Learn
At the end of this course you will be able to:
- Use competitive research tools to uncover brand differentiation opportunities
- Understand horizontal and vertical differentiation, and cost differentiation strategy
- Identify internal and external synergies and strategic trade-offs your brand will have to make
- Write a convincing brand positioning statement
- Identify the elements (reasons to believe) to support your new positioning
Discounted Price for BrandUNIQ Subscribers
My blog subscribers will be able to attend the workshop for the discounted price of $79 USD ($20 off the regular price of $99 USD).
Register for Updates
Those who subscribe to workshop updates (no commitment or payment required) will be have the chance to register first, at the discounted price.