FREE RESOURCES

Brand Management Free Resources

I thought it would be helpful to create a Marketing and Brand Management resource page with information I gathered over the years. I will add to it as I learn about new tools and resources that can simplify your Marketing. I suggest bookmarking it for your reference and convenience. Enjoy!

MARKET RESEARCH

The websites below might be a valuable resource for estimating market size, demographic profiles, industry statistics, and a lot of other statistical info for USA and Canada.

Free Reports:

US Census Bureau

US Statistics at the State and Local Levels

Statistics Canada

Information for Canadian Exporters, including Market Reports

Information for Canadian Importers, including total imports by specific category

Industry Canada

Paid Reports

Market Research

Freedonia

PUBLICATIONS 

Harvard Business Review

Knowledge @ Wharton

McKinsey Quarterly

MarketingProfs

Strategy Magazine (Canada)

Marketing Magazine (Canada)

PROFESSIONAL ASSOCIATIONS

American Marketing Association

Canadian Marketing Association

Association of International Product Marketing and Management

PROFESSIONAL CERTIFICATION

Since Marketing is not a regulated profession, a professional certification can definitely increase your professional credibility.

Professional Certified Marketer, designation offered by the American Marketing Association

Certified Marketing Specialist, designation offered by the Canadian Marketing Association

TOOLS TO MONITOR YOUR BRAND AND THE COMPETITION

Google Alert

Social Mention: Google Alerts for Social Media

Google Trends

HootSuite: Social Media Monitor

Tweetdeck: Tool for monitoring Twitter

Technorati: Tool for monitoring the blogosphere

 

Subscribe to Updates! Enter your email address:

Get FREE updates on how to build strong brands.