Best Marketing Books
This is a list of some of the best marketing books ever written. What makes them “the best” you ask? To start, they provide practical information that you can immediately apply to your daily marketing job. Moreover, the information presented between their covers is still relevant, although some of them were written in the 1960s. I hope you will find interesting and useful. Feel free to suggest your favorite ones and I will be more than happy to feature them here. Happy reading.
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Books I Reviewed
The New Strategic Brand Management: Advanced Insights and Strategic Thinking by Jean-Noel Kapferer. Read my review.
Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands by Nicholas Ind, Clare Fuller and Charles Trevail. Read my review.
Co-Opetition: A Revolution Mindset That Combines Competition and Cooperation by Adam M. Brandenburger and Barry J. Nalebuff. Read my review.
Books I Recommend
Marketing Management (14th Edition) by Philip Kotler.
Positioning: The Battle for Your Mind by Al Ries, Jack Trout.
The Fall of Advertising and the Rise of PR by Al & Laura Ries.
Ogilvy on Advertising by David Ogilvy.
Confessions of an Advertising Man by David Ogilvy.
Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler.
Logo Design Love: A Guide to Creating Iconic Brand Identities by David Airey.