Best Marketing Books

This is a list of some of the best marketing books ever written. What makes them “the best” you ask? To start, they provide practical information that you can immediately apply to your daily marketing job. Moreover, the information presented between their covers is still relevant, although some of them were written in the 1960s. I hope you will find interesting and useful. Feel free to suggest your favorite ones and I will be more than happy to feature them here. Happy reading.

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Books I Reviewed

The New Strategic Brand Management: Advanced Insights and Strategic Thinking by Jean-Noel Kapferer. Read my review.

Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands by Nicholas Ind, Clare Fuller and Charles Trevail. Read my review.

Co-Opetition: A Revolution Mindset That Combines Competition and Cooperation by Adam M. Brandenburger and Barry J. Nalebuff. Read my review.

“The Luxury Strategy” by Jean-Noël Kapferer and Vincent Bastien. Read my review.

Hooked: How To Build Habit-Forming Products by Nir Eyal. Read my review.

The Management of Luxury by Berghaus, Muller, Stewens and Reinecke. Read my Review.

Books I Recommend

Marketing Management (14th Edition) by Philip Kotler.

Positioning: The Battle for Your Mind by Al Ries, Jack Trout.

Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout.

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand by Al & Laura Ries.

The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right by Jack Trout.

Marketing Warfare: 20th Anniversary Edition (text only) 20 edition by A.Ries.J.Trout by Jack Trout.

The Fall of Advertising and the Rise of PR by Al & Laura Ries.

Ogilvy on Advertising by David Ogilvy.

Confessions of an Advertising Man by David Ogilvy.

Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler.

Logo Design Love: A Guide to Creating Iconic Brand Identities by David Airey.

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