About This Brand Management Blog

Why This Blog Is Different

Brand management is more than managing the social media channels. It is about targeting the right audience and differentiating your brand in the mind of the consumer. It is is about fighting your competitors and succeeding.

In my day job I manage brands.

When looking online for information regarding Marketing and Brand Management I discovered that most blogs are in fact dealing exclusively with issues related to Online Marketing and Social Media. Although these are great tools for getting the word out and building loyalty, the branding process starts differently.

That’s why I’ve started this blog.

BrandUniq is about the things that should be done before launching your brand’s Facebook and Twitter pages: differentiating your brand from competition, choosing a unique slogan that reflects the your brand’s points of differentiation, and managing the 4 components of the Marketing Mix: product, packaging, placement and promotion.

These principles that haven’t changed in a long time ensure that your brand is built on a solid foundation.

About Me

The face behind BrandUniq is myself, Michael Baicoianu. I am a Professional Certified Marketer™ and the publisher of this Marketing and Brand management blog.

I have 15 years of international experience in strategic brand management in various industries such as consumer packaged goods and industrial products.

I specialize in developing the marketing strategy for new and existing brands and managing marketing programs that help a business grow and be more profitable.

During my career I gained exposure in multiple aspects of this complex discipline, from marketing research to brand management, on both sides of the Atlantic. I hold a Bachelor of Commerce degree and the Professional Certified Marketer™designation from the American Marketing Association.

I am a strong believer that continued professional development allows me to stay ahead of the curve when it comes to Marketing. My training includes professional marketing certificates in Integrated Branding and E-Marketing from the Schulich School of Business and the Canadian Marketing Association.

Feel free to contact me If you need help with your next branding project or you’re just passionate about Marketing.

My Goal-Simpler Marketing

I hope that one day this blog becomes a valuable and easy-to-use reference for Brand Managers, Marketing professionals, students and entrepreneurs in their task of building strong, differentiated and profitable brands.