A Blog Focused on Premium and Luxury Branding

I have always been fascinated by premium and luxury brands. I strongly admire that brands have managed to stay relevant, in many cases, for hundreds of years, and countless changes in trends and consumer preference. I am fascinated by their stories, and the people behind them.

Many of these brands are founded on values I strongly believe in: craftsmanship, one-of-a-kind, true know-how, attention to detail, and focus.

This blog focuses marketing issues that premium and luxury brands should address before launching their Facebook and Twitter pages: differentiating your brand from competition, choosing a unique slogan that reflects your brand’s points of differentiation, and managing the 4 components of the Marketing Mix: product, packaging, placement and promotion.

These principles haven’t changed in a long time and ensure that your brand will grow on a solid foundation.

The ultimate goal of this blog is to promote long-term strategic thinking, while highlighting the core ingredients of premium and luxury branding.

About Me

My name is Michael Baicoianu and I’m the face behind BrandUNIQ.

I started my Marketing career while in University, doing marketing research for a multi-national company that had just opened an office for Eastern Europe.

My professional time is divided between a full time job, involvement in marketing projects for my personal clients and publishing this strategic marketing blog.

I am involved in crafting and implementing marketing strategy for multiple brands, both domestically and internationally. I also manage the eC0mmerce channel for over 3000 products on Amazon, Costco, Staples, and branded online stores.

My post university training includes courses at Schulich School of Business and the Canadian Marketing Association.

I hold the Professional Certified Marketer™ designation from the American Marketing Association.

How to Contact Me

The best way to reach me is via the Contact page. You can also try my social media accounts; however I might not reply as quickly as you would wish. I am not a social media person and don’t check my accounts very frequently.


I am not a  Marketing guru, a best-selling author or sought-after speaker. I haven’t written any books yet. I am not a journalist either.

I am just a marketer who wants to share his international marketing experience working with brands in various markets and categories.

To My Employer(s) and Personal Clients

I will make no reference to any of my employer(s) and other clients on this blog for at least two reasons.

Since this is a personal endeavor, it would not be fair to have my opinions associated with their brands (intentionally or unintentionally).

I am also very much involved in the strategic planning process for the brands I work with. Making strategic details public would be very unethical and unprofessional.

I hope you enjoy the read!