My regular readers know that the focus of this blog is strategic marketing and brand management.
If your job involves crafting the marketing strategy for new and existing brands then hopefully the strategic planning page I put together will come in handy. It includes articles that address strategic planning topics such as:
- crafting your medium to long term strategic plan
- writing the yearly marketing plan
- performing an effective SWOT analysis
- setting up your yearly marketing budget
and many more.
You can visit the page here.
I am open to suggestions on how to make this page even more resourceful. Enjoy and share!