Marketing Articles: BrandUniq’s Best of 2011

2011 marked my first year of blogging. Writing marketing articles is something I am passionate about. This blog gave me the opportunity to connect to some really great people and learn a lot from marketers from all corners of the world.

Below are my best five articles of 2011, based on the number of views and comments they generated:

Points of Parity vs Points of Differentiation

Marketing Blogs Worth Reading

Differentiation Strategy: How to Gain Competitive Advantage Through Product Leadership

Brand Management 101: Five Principles of Highly Effective Branding

A Career in Brand Management: Everything You Need to Know

I would like to thank you all for your feedback and support during 2011. I wish you and your families happy holidays and a healthy, happy and prosperous 2012!


Michael Baicoianu is a premium and luxury brand strategist, and the publisher of Michael is based in Toronto, Canada.

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